The main purpose why most small publishers are starting a business blog is to earn money through selling their own products, affiliate marketing and earning ad income. However, to make money, you first need to get traffic. If you do not have traffic, nobody is going to see your well designed website or wonderful products.
So you will not make any money blogging!
Traffic is therefore something that every blogger should hunt out for.
There are many ways to get traffic to your blog: you could get it from social media marketing, email marketing campaigns, paid ads or organically through search engines.
For the purpose of this post, I will only look at how to get organic traffic from search engines and in particular, Google to your wordpress site.
So, let’s look into it.
Strategies you need to implement to get organic Google search engine traffic
You get Google traffic by ranking for search terms/keywords.
Google organizes its search results into pages with each page containing 10 search results.
So when a user searches for ‘wordpress seo’, Google will look at different web pages on ‘wordpress seo’ submitted to its index and using its secret algorithm, organize those web pages so that those it finds to have the best relevant information that will solve the readers question come first.
Any blogger who wants to get Google traffic should try and understand how this secret algorithm works. When you learn how it works, you will make sure that your blog is able to rank on the search engine. We say that you are optimizing for Google and that is why we have the term search engine optimization (SEO).
The long and short of the matter is that to rank in Google, you need to have some knowledge on search engine optimization.
So how do you do SEO on your blog?
On page optimization
The very first thing you need to do in your blog SEO is optimize the very article you want to rank. Let us look at how you do it.
- Long form and relevant content is great because it shows that you are an authority in the field. You therefore need to write in depth information in your article so that your reader’s question is fully answered.
Expert SEOs like Matt Diggity have however argued that for some niches, you would want to limit yourself to a word count that Google has been shown to love. He gives an example of local seo for plumbers where those who rank do about 300 to 500 words. Were you then to do 5000 words for such a niche, you would look like the black sheep which is not something you want to do.
- When you are starting out, I would advise that you target long tail keyword golden ratio compliant search terms.
The keyword golden ratio is a concept introduced by Doug Cunnington and it states that if you find a low search volume but long tail keyword whose ratio of allintitle keyword to search volume per month is below 0.25 then you can easily rank for the keyword without so many struggle.
Say for example that when you use keyword research tools such as ahrefs for ‘best mattresses under $500’ you find that it has a search volume of 200 per month.
At the same time, let us assume that when you search for “allintitle:best mattresses under $500” without the quotation marks you find that the allintitle shows 10 web pages that have the term ‘best mattresses under $500’ in their titles.
The ratio then is 10/200=0.05
Then that keyword is KGR compliant and you are assured to rank without so much competition or hard work.
- Have the focus keyword in the right places such as the url, heading, SEO title, meta description, alt text in images, within the body of your article.
You can always edit the meta data ie SEO title, slug and meta description by using third party plugins such as Yoast and Rank Math SEO.
Below here are my meta data for this post which I can edit using Rank Math SEO which is what I am currently using.
- Other than using exact match keywords, you need to work with partial match keywords. For example if you want to rank for the keyword ‘best mattresses under $500’, you could also use partial matches such as ‘cheap mattresses on a budget’, ‘great mattresses that sell cheaply’ etc.
- Link out to other authoritative pages that are covering the same topic. This way, the algorithm is able to tell what your blog post is all about. Caution should however be taken that you do not link out to your competitors since they might beat you at ranking. I like linking out to authoritative sites such as Wikipedia or educational studies that have covered the topic in depth.
- Nice looking and short permalinks
By default, wordpress has this ugly permalinks that contain the date when you made the post as well as its id. You really do not want this for SEO purposes. You want the permalinks to be short and sweet and to contain the postname with a keyword.
We looked at how to do permalinks containing the postname here.
Off page optimization
Other than optimizing the exact page that you want to rank, you also need to do some other off-page optimization.
So how do you do it?
-Interlink the article from other related articles on your blog that are already indexed. This way, you will have the web page getting indexed faster and at the same time you help the Google algorithm tell what your page is all about.
– Create topical relevance for your page by creating 3 -5 new short posts interlinked to main article.
If the article that I want ranking is ‘best mattresses under $500’, I would go ahead and create 3 new posts related to mattresses. Say for example articles on ‘how to clean your mattress’, ‘how to repurpose an old mattress’ and ‘tips on choosing the best mattress’. This new articles would then link out to the pillar ‘best mattresses under $500’ article.
- The basis of off page optimization is relevant and authoritative backlinks.
Every time I create a new website, I try and hunt for backlinks from various sources. They could be 1. blog comments, 2. guest posts, 3. forum links and private blog network links.
I know most SEOs will argue that Google wants link acquisition to be a natural thing. It should not be something that you build. And this is where people who build links unnaturally are nicknamed as either gray hat or black hat SEOs.
But hey, look here, building links has been working for me. Why should I not continue doing it.
Let us look at look at how to do blog comment links as well as private blog network links.
Blog comments establish relations between bloggers.
They have however been labeled as spammy by most SEOs. Google has gone ahead and introduced the rel=nofollow for all blog comment links.
Despite all this, I still find them to be important especially for new sites when you want Google to index your blog.
To do blog comments, I would only search for bloggers in my niche. Say for example, I want to build comment links for this post, I would search for blogs talking about how do do seo.
I searched for ‘how to do seo ‘blogspot.com’ because I want to find blogspots since they are the easiest to leave comment links on.
I was lucky to find this blogspot that talks of seo ‘https://destinedboy.blogspot.com/2019/12/google-blogger.html’ and so I go ahead to read the blog content and then leave a comment.
This is how you leave a comment to ensure that it is a link
And then after writing that, I need to click on publish.
Voila, my comment with link pointing to this post went through.
The acquistion of Private blog network (PBN) links is one that has been debated in so many SEO circles.
There are those who say that it is black hat and would not touch PBN links with a tne feet pole.
But hey, they work and that is why I continue using them.
A private blog network means that you have a group of privately owned blogs whose purpose is to link out to you only.
The private blog networks should themselves have authoritative backlinks pointing to them so that they can then pass the link juice to your blog that you want to rank.
You can acquire blogs for your pbn by scraping for expired domains or buying from brokers who have scraped them.
But before buying, you need to make sure that the expired domain does not have spammy backlinks and had not been penalized by Google before expiration.