Once you get approved into the Amazon associates program, you want to work on your earnings so that you can reach your first payout. After reaching your first payout, you want to go ahead and earn your first $100, $200, $300,…,$1000, $5000 and even $10000 per month.
In this post, I talk of some of the strategies that I have used (and are still using )to scale my Amazon affiliate earnings.
So lets dig into them:
Use Amazon native ads
Amazon has these native ads that they say will increase your affiliate income.
Have I seen them work for me? Yes, I have.
The ads are native in that they seem to be part of your site. You can add them before reviewing different products in your ‘best xyz products’.
All you need to do is login to your Amazon associates account and go to Product Linking then click on Native Shopping ads.
There are three types of native ads: search, recommendation and custom.
I like using the custom ads where you search the products that you review and they will be displayed with the star ratings as well as the prices.
Using mobile pop overs
I have already discussed in an earlier post how you add Amazon mobile pop overs into your site to increase earnings.
You see most of the people visiting your site and clicking through to Amazon store are most probably on mobile. So why not have something that will show them a featured product at the bottom of the mobile screen as they scroll so that you increase their chances of buying the product.
According to Amazon, mobile pop overs have been shown to increase click through rates by 30%.
Write more content reviewing other products in niche that you are ranking for
If you are using Google search engine, you will find that you are ranked in the first page of the SERPS when Google feels that you are an authority in the niche and are providing the best solutions to what people are looking for. If this is your case, then it is high time to go out writing lots of product reviews in that niche.
Say for example that you have ranked for the best mattresses, duvets and pillows. Then it is clear that Google feels that you could be an authority in the sleep niche. So why not go ahead to write about best bed covers, mattress toppers and bed risers.
Better your SEO and diversify your Traffic source
If you are primarily getting your traffic from Google then you could diversify your traffic and try Pinterest or even Quora.
At the same time, you could better your rankings by bettering your SEO. Say for example that you are ranking position 8 for a keyword, you are sure to getter more traffic and hence earnings if you were to move to the top three positions.
So how can you better your SEO?
Build more backlinks to your site
You can build more backlinks to your site. These backlinks could either be blog comments, links from a private blog networks, forum links or collaborate with other bloggers in your niche to get guest post backlinks.
Increase topical relevance for keywords that are almost ranking
Say for example that you are ranking on position 15 for the keyword ‘best bed covers’. You have tried everything to move the keyword up the serps but nothing seems to be giving in. Well, you could try to increase the topical relevance to move the needle.
You can do this by creating more content on bed covers and linking out to the pillar page that you want to rank. For example you can create three posts on 1. How to clean bed covers. 2 How to select the best bed covers. 3. How to repurpose your old bed covers.
Scoop featured snippets
Bloggers who get the featured snippet search results enjoy more traffic as compared to those who are in the other top 10 positions. You can always grab the featured snippet by working on your page schema.
Updating old content
Google loves fresh content. If you are ranking for a post on ‘best mattresses’ that has 15 products and 1500 words, you can always add 5 more mattresses and to up the content to 2000 words.
However as you update old content, look out not to alter the keyword density.
Improve your on page optimization by having the focus keyword in the SEO title, meta descriptions, h2s, content as well as in your image alt text.
Localize your Amazon affiliate links either with Amazon Onelink or genius link
If you are getting some earnings for the keyword ‘best mattresses’ from Amazon USA, you could probably also be getting some earnings from Amazon UK, Canada, Australia, Mexico, Italy and India if you are ranking on the serps of those countries.
You could always check whether you are ranking for a certain keyword in a certain locality using ahrefs.
Once you establish that you are indeed ranking for the keyword in any of those countries, create an Amazon associates account for those countries and go ahead to localize your site affiliate links with genius or Amazon onelink.
I use genius link since it is easy to install, seamless to use and has a better ROI as compared to Amazon onelink. It is however a paid tool and so for people who want to localize their Amazon affiliate links freely, they could always use onelink.
Diversify your earnings with ad income
If you are getting enough traffic to drive sales to Amazon through Search engines or pinterest, then it means that you could also earn from ad networks such as Google adsense, ezoic and mediavine.
For ezoic, they require that you have at least 10,000 views per month and be adsense approved. For mediavine, you will need to have at least 50000 page views per month in order to join.
Mediavine have the best rpms but it is usually harder to join and they might reject you even when you have the over 50000 sessions per month.
Join other affiliate programs that have better commission rates
After the Amazon affiliate income commission cuts, I joined shareasale. Though they do not have such a good conversion as compared to Amazon, they have better commission rates.
I for example am in the health niche where Amazon are giving a measly 1% commission. For some of those health products, shareasale are giving me a 10% commission.
So should I ditch Amazon and move over to shareasale?
No, Amazon has won the trust of many people and therefore the conversion rate is very high.
I therefore need to be creative and work on comparing the products on shareasale and Amazon so that readers can make their own choice over where to buy the product from.
Psychological Call to action buttons
You need to do a/b split testing on your CTAs to see the ones that are better at conversions. You might need to change the call to action button colors, sizes as well as positioning on your site.
Neil Patel talks about how to tweak your CTAs into what he calls psychological.
See where your readers are clicking with heat maps so as to position your CTAs there
You can tell where your readers are clicking on your site by use of heatmaps. Once you identify those exact positions, then you can place your heat maps at those positions. Some of the most popular heatmaps that you can use include hotjar and crazyegg.
Have comparison charts above the fold of your site.
For ‘best xyzs’ you can create comparison charts and place them above the fold. I have found comparison tables placed above the fold to always increase my click through rates.
Create new affiliate sites and replicate your success
Once you have created a site, ranked and made money from the Amazon affiliate program, you could always try to replicate that success by creating another affiliate site.
You will find that for your second and subsequent sites, you will be able to rank easily and see your earnings faster than you had seen in your first site when you were still a newbie.