One way to tell search engine algorithms what your local Kenyan business is all about is through schema markup language.
The schema markup language can however be technical for newbies. As such there are free schema markup generator tools that can help you get your json-ld or microdata scripts very quickly.
Once you have it up and running on all your pages, you will also want to test it using schema markup validator to validate the code or rich results test to see how your pages are rendered.
I like using this website to help generate all my structured mark-up language owing to the ease of use.
Benefits of schema markup
- Help search engines know what type of business you are running
- Get rich results such as reviews on SERPS and in this way increase your CTR.
- Point out to search engines where your business is located
Example of schema markup script in json-ld for this website.
I generated some local business schema for this website and then uploaded it on the head section of all the webpages.
Here is how it looks like: