Blogging 101: Do Not Put All Your Eggs in One Basket

I know that I will sound like a broken record when I say this but I just have to say it:

In blogging, you should never put all your eggs in one basket.

Yes, things can get crazy.

Anywhere and anytime.

But in the blogosphere anything can happen and they frequently do occur.

Traffic on your site can tank. Your hosting could fail. Your affiliate marketing program could start paying you peanuts for your hard work. Your payment method could also fail.

And you have no one to blame.

And is there something you can do to mitigate some of these risks?

Of course, there is–diversification and having a safety net.

Traffic

Traffic is what drives blogging. If you are not getting any traffic on your blog and do not have a plan on how you will get it, then you should ditch blogging and look for a job.

Without traffic, there will be no money that you will make.

Search engines

One of the most popular traffic sources that bloggers rely on is search engines such as Google, Yahoo and Bing.

To get traffic from these sources, you need to optimize your blog for SEO. I have looked at various tips that you can use to better your blog for search engine traffic.

Overeliance on search engines though poses a danger. Personally, my first site that was in the bodybuilding niche went down because of over-relying on Google for all my traffic. The site was attracting a constant stream of at least 100 pageviews per day.

And then the August 2018 Google Medic update came and wiped it out. The traffic tanked to 20, 10 and then 0.

It was frustrating but I learnt a lesson.

Never trust one traffic source.

Pinterest

Pinterest is another good traffic source for people who create visual content and then have it pinned.

How Pinterest works is that you create content. It could be an article, image or a video. Then you have an image with an attention grabbing image within your blog.

You pin this image to Pinterest and when you capture the right audience, they are going to click through the image to visit your blog.

Pinterest though has lots of updates and as such, you can never know how things are going to be tomorrow.

Quora

Quora is a question and answer forum like site. People ask all sorts of questions and experts in those topics answer them.

You want to be the expert answering questions related to your niche. As you answer the questions, you sneak in links to your blog post so that when people want more information, they will be going to your blog.

Of course, it will take lots of work and time to gain good traffic on quora and therefore, you should not entirely depend on its traffic.

Email marketing

You must have seen those optin and pop up email subscription forms on most websites requiring that you supply them with your email address so that they can send more content related to the niche they are blogging about.

As a blogger, you will then be directing these people to your other blog posts everytime you publish content. You could also try to sell products to them.

Email marketing is a good source of traffic especially for information niches. I have however not seen it to be so effective when you are doing affiliate marketing posts where you review a list of products. Your readers want to click on your call to action (CTA) buttons but never subscribe to your emails.

Affiliate marketing programs

Amazon

Amazon associates program was a good source of passive income for affiliate marketers until they started slashing commissions without any consultation. If you are in the program, you know that you are just a pawn.

You never in control of your income.

Shareasale

Shareasale is a good alternative to Amazon affiliate marketing owing to their higher commission rates and monthly payouts but their conversion rates are not that good. People do not trust their merchants sites that much and so you might be driving so many clicks with zero sales made.

Ad networks

Adsense

Google adsense is a good ad network where you will earn depending on the number of people who see ads on your blog. Their RPMs are however not the best; they are very low.

Google adsense has also been known to ban publishers with a high frequency especially when you violate their terms.

Ezoic

Ezoic is a good alternative to Google Adsense but they require you to have at least 10k pageviews per month and be Google Adsense approved. The major problem with Ezoic is that they will slow your site speed so much.

Mediavine

Mediavine have a great reputation for better RPMs but it will take over 60 days before you get your payouts. At the same time, they require at least 50k sessions before you join the platform.

Payment methods

Payoneer

Payoneer are a good payment method for receiving your affiliate cash from the amazon associates program especially if you are from a non US country, shareasale and even ezoic.

Last week though, users received information that Wirecard AG, the company that supplies them with Mastercards had filed for insolvency and therefore they could not withdraw their money.

Paypal

Paypal is a good option for receiving online payments but they are also well known to limit and suspend accounts.

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