Local SEO is the process of optimizing your website and online presence to rank higher in local search results. This is important for businesses that rely on local customers, as it allows them to be more visible to people searching for products or services in their area. There are several key factors that can affect …
There are several ways to measure the effectiveness of a Google My Business listing in your digital marketing efforts. We will look at just a few here: Overall, tracking the performance of your Google My Business listing can help you understand how it is impacting your digital marketing efforts and make adjustments as needed to …
Monitoring and tracking Google my Business Effectiveness for Kenyan Businesses Read More »
There are cases when an SEO would be required to implement local optimizations for a business with multiple locations. Picture this: a bank with many branches or a healthcare brand with many clinics spread across the entire country. Such brands would require that you optimize their search engine appearances for the different locations where they …
How to do Local SEO for Multiple Locations in Kenya Read More »
One way to tell search engine algorithms what your local Kenyan business is all about is through schema markup language. The schema markup language can however be technical for newbies. As such there are free schema markup generator tools that can help you get your json-ld or microdata scripts very quickly. Once you have it …
How to add Local Business Schema for your Kenyan Website Read More »
When I hear the term local seo in Kenya, the first thing that clicks in my mind is Google business profiles (formerly called Google my Businesses) But that is not all that local seo entails. It also covers websites. But when do you know whether to set up a google my business profile as opposed …
Local SEO in Kenya: How to Rank Your Business on GMB Read More »
Owning a local business in Kenya and you want to do digital marketing? You need to have a google business profile. Yes, it should be on top of mind even before you think of having a website or social media profile. But why? Google business profile enables you to leverage local SEO. You will be …
Why you need to set Up Google My Business Profile in Kenya Read More »
