How to make the most Bucks from ad networks

We have already looked into how to sign up to ad networks such as Google adsense, mediavine and ezoic. Today, we will focus on how to make the best out of the ad network that you have signed up for so as to make lots of money from the ads displayed on your site.

Try to get traffic from first tier countries

I am Kenyan and I would be very comfortable in creating content that targets a Kenyan audience. Yes, I can easily start blogging about how to sign up to an ecitizen account, file nil returns on Kra etc.

However when trying to get ad income, I would not count on Kenya to get a good income. Not unless I have loads of content and lots of traffic.

Why?

Because the RPMs for Kenyan audience is so low compared to what you would get were you to get US or UK audience.

Blog on niches that have good CPC

Statistically, there are niches that have better RPM that others.

For example niches such as insurance, online education and personal finance have been found to have better RPMs because advertisers in such fields are willing to pay top buck to have their brands shared out there.

Leverage on social media traffic such as Facebook, Reddit and Pinterest

When you are starting out, I would advise that you mostly target social media traffic such as Facebook, Twitter, Reddit and Pinterest. Pinterest is a darling to many bloggers who want to earn ad income. It however demands that you master the Pinterest algorithm as well as be very visually creative so as to get many people clicking on your pins to see your site content.

For social media traffic, you will have to proactively post on those sites everyday so as to see a good stream of traffic and hence income. If you are not consistent, you will find your traffic dwindling over time.

And when the traffic dwindles, the income also nosedives.

Use click bait titles plus content that engages so as to keep the reader on the page

On the Internet, people have a limited concentration span. You have to grab their attention in seconds. How better to do this than to use clickbait titles that get them to click on your pages to read.

And when they get to your content, do not drive them away with lousy professor-like content. No, engage them with graphics, lists, infographics and videos that will increase their dwell time on your site pages.

Use Google search traffic for informative keywords

Though it takes time to get this kind of traffic, you are assured of passive traffic for a long time coming. You would however have to master some SEO as well as create great content that shows that you are indeed an authority in the niche that you are tackling.

In blogging, you will find that most people are not interested in chasing informative keywords. Most traffic though comes from this.

People want to be informed. You will therefore be in good hands if you target keywords that have information value.

If you have the traffic, sign up to good ad networks that pay well

If you have a traffic of over 50000 sessions per month, sign up to mediavine. It would not make any sense to work with Google Adsense.

Why?

Because mediavine have been found to have better RPMs and you want the top dollar for your work, don’t you?

Use ad formats that get the most impressions and clicks

Through testing, you are going to find that some ad formats get more impressions and clicks as compared to others.

You will of course be interested to have those formats that perform best, right?

Semrush found the 728X90 to be the best ad format

Get into testing and look into this.

How to Deal with Rejection in blogging

In this blogging career, you have to accept and deal with rejections.

Lots of them.

Some affiliate marketing programs will reject your application. Some will do it with a good reason. Others will just ignore you. And there is nothing that you can do about it.

Some ad networks will reject your sites too. It could be that they do not show ads on your niche, you have not reached the traffic threshold or just that they are not accepting applications at that time of the year. Others will tell you that they want to approve you only if, 60% of your traffic is from first tier countries such as the US, UK, Canada and Australia.

How you deal with all these rejections determines how successful you will be.

My rejections and what I have learnt from them

I was rejected by Mediavine.

That was back last year when they were accepting sites with at least 25000 sessions per month.

I had hit the threshold since I was at 28000 sessions and I thought why not apply to Mediavine so as to supplement my amazon affiliate income.

They asked me for access to my Google analytics reports and I did grant them this.

And then the rejection email came.

Most of their ad partners were not interested in my niche.

I swallowed the bitter pill and looked elsewhere.

Lesson: To get accepted in Mediavine, first hit their traffic targets. Currently they are accepting sites with at least 50000 sessions per month.

You also need to blog in niches that their ad partners are interested in (I surely do not know what those niches are).

I was rejected by Monumetric. I applied to their program sometimes in July this year. Their reply was that they were having so many applicants and that their ad partners had become too selective in sites that they want to work with.

I looked through the email and decided to try something else.

Lesson: Be patient and cast your net elsewhere. There are so many fish in the ocean

I was rejected by the Shareasale affiliate marketing network.

But they later accepted me in.

When the amazon associates program cut down rates to their affiliate marketers, I looked for other places where I could be sending my visitors.

Luckily, Shareasale had a merchant whose products were similar to what I was promoting.

I applied to Shareasale through my Gmail account but they rejected. Later on, I was told that you need to apply through your domain email.

I did that but was still rejected.

The thing is that they have an auto rejection filter especially if you state that you are not from the US or UK.

Lesson: Contact the merchant you want to promote and ask them to speak with the guys at Shareasale to approve you.

I was ignored by Ezoic.

I pressed on and looked for them through all their social media handles namely: Facebook, Twitter and Linkedin.

They finally allowed me in although I later left the network since it was slowing down my site.

Lesson: Follow them through all email and social media channels till they yield and give you that approval

I was not given a nod of approval by Google Adsense at first.

I read through blogs that tell you how to apply to Google adsense and found out where I was going wrong.

Lesson:

Have privacy policy, contact us and about us pages before applying to Google adsense.

They want you to look professional and real before they give you that nod

I was not accepted by amazon affiliate program.

Yes, 2 Times before they gave me a nod of approval

Lesson:

Play by the rules and create a site that they are going to love

Apply again and wait.

Why I liken Blogging to Losing Weight

Hey guys,

Did you know that I have been blogging since 2017?

Yep, it has been quite some time riding this bumpy blogging train.

Other than blogging about blogging on this site, I also maintain three other affiliate niche sites that make a good chunk of my earnings. The earnings are from commissions accumulated from recommending products to my readers as well as ad income that I earn when readers see or click on my ads.

This year (specifically in September), I decided to start losing weight.

I had gained so much during the corona virus pandemic period when I was home, eating a lot and working from my laptop.

To be specific, in March I was weighing 75kgs and here I was in September weighing 85kgs.

A whole 10kg gained in 6 short months!

My stomach was well, so huge that I was very embarrassed about my body shape.

The first few weeks of doing squats, lunges, running round the field, pushups and eating sparingly were really painful. And I was really starving but I just had to do it.

But those painful, hungry weeks reminded me of my blogging journey. That everything good that we see in anybody’s life required effort, pain, tears and sacrifice to perfect.

Why Blogging is like Getting a Chiseled Six Pack Physique to Me

In this post, I will actually be comparing a blogging journey to losing weight.

  1. Goal setting in both blogging and weight loss

In both scenarios, you need to clearly set out your goals.

And the goals need be SMART.

I know I now sound like your high school motivational speaker, don’t I?

You know the acronym SMART that translates to goals that are:

S– Specific

M-Measurable

A- Achievable

R-Realistic

T-Time bound

Yes, when you start blogging for money, you need to clearly define how much you wish to be making from the venture (specific), when you need to start seeing the results (measurable), how you will push yourself to getting there (achievable), how it is going to be possible (realistic) and how you much time you give yourself to measure your ROI (timebound).

Luckily with SEO, I could use tools such as Ahrefs, Google search console and Ubersuggest to see how well my keyword rankings were doing.

For earnings, Amazon, Ezoic and Google AdSense are able to keep up your earning reports so that you have a picture of how you are performing.

In weight loss, SMART goals apply. You need to map out how much you need to lose (specific), how heavy you are currently(measurable), how possible it is to get that weight (achievable), how committed you are to losing the weight (realistic) and how much time you have to getting that dream physique (time bound).

To do this, I created an Excel line chart that would track my weight loss progress so that I would record it weekly and see how well I was doing.

Line Chart showing my weight loss over weeks
  • Discipline to work on something daily and stick to a plan

When you are blogging, you need to have the discipline to blog for days, weeks, months and even years even if no revenue is coming to your pocket. But with a vision that everything will pan out well, then you need to stick to that plan that you have created and go on with it.

  • Slow but sure

Revenue from blogging or even ranking your blog on Google takes time. But do not worry. Cherish the small milestones that you are making as well as the little wins you get.

In weight loss, celebrate every little ounce of weight that you lose. Some weeks, things will stagnate but do not worry. Continue in that journey.

It is okay to be slow but sure.

  • Sacrifice

When you are starting your blogging journey, you might have to spend some money to kick start things. You would need to buy a domain name as well as pay up for your hosting.

At the same time, you might need to buy content if you are good in writing up articles, optimizing your SEO or doing CRO.

To pay these monies, I needed to sacrifice and trust the process. For the very first six months or even one year, you might not be earning any dime from your blogging venture but you will be investing a lot.

Do not give up. Trust the process

In weight loss, you will have to sacrifice your leisure time to working out. You would need to deny yourself candy, sweets and take up lousy vegetables and detox juices.

  • Motivation

If there is one thing that really motivated me to start blogging, it is the success stories of other bloggers who had made it.

I did read posts by Spencer Haws, Tung Tran, Doug Cunnington, Patrick Mahinge and I just loved looking through their earnings reports that they posted online.

This kept me going.

Dreaming.

Working.

Working hard.

In weight loss too, you need to be motivated by the journeys of other people who have lost weight, who have toned their bodies and got admirable chiseled physiques. You can get these personalities on YouTube and you will just be stoked by their six packs, nice thighs and flat tummies.

  • Accountability partners

Just like weight loss, you will need accountability partners when you are blogging.

These people are going to keep your blogging goals and activities in check.

Everytime you fail to blog, they should ask you why you did not blog as you had promised to do.

In weight loss too, I had this work colleague who also wanted to lose her belly.

We do exercise with her and she will continually ask me why I did not attend training for the day.

5 Amazon Affiliate WordPress Plugins

Best Amazon Affiliate WordPress Plugins

If you are an amazon affiliate, you will want to read this post on the best WordPress plugins that will increase your conversions and hence revenue.

Because, lets face it, we are all in this game for the money.

So you will want to use any tool that is going to ensure that you get the best value for your efforts without necessarily working on your traffic.

Amalinks pro

Amalinks pro is a premium wordpress  tool that helps with comparison charts and tables for your products. You are able to also use it to get images from Amazon without violating their TOS.

With it you are able to create really nice tables and product showcases that you are sure will get a click from your readers. And that is all that you want when you are an amazon affiliate marketer—people clicking on your affiliate links and leaving amazon to convince them to buy some products so that you can get a commission.

AAWP

Just like Amalinks pro, AAWP is another great plugin that helps you with increasing your conversions as an amazon affiliate marketer.

Geniuslink

Geniuslink chiefly helps with localizing your affiliate links. Say that a reader in Australia clicks on your affiliate links. If they are taken to amazon.com, they are not going to buy there and that will be a wasted conversion. But what if you were able to direct them to amazon.com.au They are most likely to buy from there, right?

Well, that is the work of genius link. Personally I have been using it for over an year and though it is a premium tool which you have to pay for monthly, I love the ROI.

Tablepress

Tablepress is a free comparison tool that I have been using for a long time. You are able to compare product features, show their images as well as insert call to action buttons inside the table cells.


ContentEgg

Contentegg is good plugin to showcase products on amazon. It is able to update product features, prices and images in real time.

How to receive your Google Adsense earnings

So you have been earning through Google ads and have reached the threshold for payouts.

Conditions before You get an Adsense Payment

  • Location PIN verification

Before getting your money, you might be one of those people who are yet to verify their location address through a PIN.

Well, Google Adsense sends you a six digit PIN that you enter into your account. And from there, you can start withdrawing your cash every 20th of the month.

  • You have reached the threshold

Here are the various currencies and thresholds you need to attain before you get a payout.

Euro- 70 euros

USD-$100

AUD- 100 AUDs

Yen-8000 Yens

GBP-60

Well, I will be telling you of the various ways you can receive your Google Adsense earnings

  1. Through Western Union

I have been using Western Union to receive my Google Adsense earnings. However as of August 10th, 2020, one cannot enter Western Union as their payment option.

At the same time, those who were already using the method will have to use an alternate way as of the beginning of 2021.

I do not know why Google arrived at this decision but publishers will just have to adapt. It is a good thing that they informed us early so that we can start thinking of other ways to receive our earnings before 2021.

  1. Through checks sent to your address

You remember the address that Google used to verify your location after you had made $10. Well, they will be using the same to send you your checks if you choose this option.

Since I am not in the USA and my location verification PIN took an awfully long time to reach my post office box, I will not be trying this.

I want money arriving fast in my pocket.

  1. Through bank wire transfer

This has to be the best and most appropriate method of receiving your Google Adsense earnings at the moment. I will surely be signing up for this option soon. All you need to do is enter your local bank account details and Google will wire the money there.

4. Through Rapida

People in Russia can get their payments through Rapida

5. Through Electronic Money Transfer (EFT)

If you are in the European countries or the US, you can get your payment through EFT.

Can you get payment before the $100 threshold?

Lets say that you were earning through Google Adsense in USD but had not yet reached the $100 minimum threshold. Suppose something happens that make it impossible to continue earning on your blog or on your Youtube channel.

Maybe your account got hacked or your blog traffic was hit by a Google update

Will you get paid for those dollars that you already earned?

Yes, you can get paid if you closse the Google adsense account that you were using.

Google Adsense will send your payment via the payment method that you had chosen.

Blogging 101: Do Not Put All Your Eggs in One Basket

I know that I will sound like a broken record when I say this but I just have to say it:

In blogging, you should never put all your eggs in one basket.

Yes, things can get crazy.

Anywhere and anytime.

But in the blogosphere anything can happen and they frequently do occur.

Traffic on your site can tank. Your hosting could fail. Your affiliate marketing program could start paying you peanuts for your hard work. Your payment method could also fail.

And you have no one to blame.

And is there something you can do to mitigate some of these risks?

Of course, there is–diversification and having a safety net.

Traffic

Traffic is what drives blogging. If you are not getting any traffic on your blog and do not have a plan on how you will get it, then you should ditch blogging and look for a job.

Without traffic, there will be no money that you will make.

Search engines

One of the most popular traffic sources that bloggers rely on is search engines such as Google, Yahoo and Bing.

To get traffic from these sources, you need to optimize your blog for SEO. I have looked at various tips that you can use to better your blog for search engine traffic.

Overeliance on search engines though poses a danger. Personally, my first site that was in the bodybuilding niche went down because of over-relying on Google for all my traffic. The site was attracting a constant stream of at least 100 pageviews per day.

And then the August 2018 Google Medic update came and wiped it out. The traffic tanked to 20, 10 and then 0.

It was frustrating but I learnt a lesson.

Never trust one traffic source.

Pinterest

Pinterest is another good traffic source for people who create visual content and then have it pinned.

How Pinterest works is that you create content. It could be an article, image or a video. Then you have an image with an attention grabbing image within your blog.

You pin this image to Pinterest and when you capture the right audience, they are going to click through the image to visit your blog.

Pinterest though has lots of updates and as such, you can never know how things are going to be tomorrow.

Quora

Quora is a question and answer forum like site. People ask all sorts of questions and experts in those topics answer them.

You want to be the expert answering questions related to your niche. As you answer the questions, you sneak in links to your blog post so that when people want more information, they will be going to your blog.

Of course, it will take lots of work and time to gain good traffic on quora and therefore, you should not entirely depend on its traffic.

Email marketing

You must have seen those optin and pop up email subscription forms on most websites requiring that you supply them with your email address so that they can send more content related to the niche they are blogging about.

As a blogger, you will then be directing these people to your other blog posts everytime you publish content. You could also try to sell products to them.

Email marketing is a good source of traffic especially for information niches. I have however not seen it to be so effective when you are doing affiliate marketing posts where you review a list of products. Your readers want to click on your call to action (CTA) buttons but never subscribe to your emails.

Affiliate marketing programs

Amazon

Amazon associates program was a good source of passive income for affiliate marketers until they started slashing commissions without any consultation. If you are in the program, you know that you are just a pawn.

You never in control of your income.

Shareasale

Shareasale is a good alternative to Amazon affiliate marketing owing to their higher commission rates and monthly payouts but their conversion rates are not that good. People do not trust their merchants sites that much and so you might be driving so many clicks with zero sales made.

Ad networks

Adsense

Google adsense is a good ad network where you will earn depending on the number of people who see ads on your blog. Their RPMs are however not the best; they are very low.

Google adsense has also been known to ban publishers with a high frequency especially when you violate their terms.

Ezoic

Ezoic is a good alternative to Google Adsense but they require you to have at least 10k pageviews per month and be Google Adsense approved. The major problem with Ezoic is that they will slow your site speed so much.

Mediavine

Mediavine have a great reputation for better RPMs but it will take over 60 days before you get your payouts. At the same time, they require at least 50k sessions before you join the platform.

Payment methods

Payoneer

Payoneer are a good payment method for receiving your affiliate cash from the amazon associates program especially if you are from a non US country, shareasale and even ezoic.

Last week though, users received information that Wirecard AG, the company that supplies them with Mastercards had filed for insolvency and therefore they could not withdraw their money.

Paypal

Paypal is a good option for receiving online payments but they are also well known to limit and suspend accounts.

Getting the Best Niche Ideas for Amazon Affiliate marketing

best niche ideas for amazon affiliate marketing

Most amazon affiliate newbies find it hard to select the niche they are going to blog about.

I too was there before I found great hacks that I now use.

Where can you get the best niche idea for your next affiliate site?

Before you even think of purchasing a website domain and hosting, do keyword research and create content, you first need to think of the niche that you are going to blog about.

A niche is nothing but a topic that clearly stands out through your blog.

For example I am going to blog about mattresses in my blog, then my niche could be said to be the sleep niche.

If I start a blog about sweaters for toddlers, then my niche can be said to be toddlers.

[su_note]Once you select  your niche, you are marking out what you can blog about and what you cannot blog about.[/su_note]

Search engines will also know that you are an authority in a certain niche and so they will trust you for knowledgeable content about the same. Your readers also know what kind of blog posts to expect from you and they will therefore feel inclined to subscribe to your email lists if the niche is something they are interested in.

So, where do you get your niche ideas. I will explore some of the places that I go to when starting a niche blog.

  1. Your Surroundings

Niche ideas are everywhere. You just need to look around where you are at. Niches can be about home improvement, school equipment and stationery, hospital equipment, art decorations,automotive parts etc.

You just need to think about the pain points that you have heard while struggling to improve your home, to get car parts or to secure your home property. When you find those pain points, know that you are not the only person who is troubled by such things. Other people are also sailing in the same boat and you could be their savior when you start a blog that addresses exactly those problems.

  1. Reddit and forums

I like reddit in that there are so many subreddits with people looking to addressa common pain point. You could visit these subreddits and identify the problems that the members are going through so as to address them.

Forums are also good in getting your next niche idea.

  1. Niche hacks

The very first niche site that I ever created was about testosterone. I got the niche idea from nichehacks.com, a site that was founded by Stuart Walker. Stuart has a large collection of niche ideas where he explores the search volume per month, the income expected as well as the search trends.

  1. MotionInvest

MotionInvest is a site flipping business founded by Spencer Haws. Webmasters will be selling their blogs there and you can always look through the sites, see what they are selling and copy the niche ideas.

  1. Human proof designs

Human Proof designs is also another place where they sell readymade sites with already ranking content. You can always browse through the readymade sites and steal the niche ideas. Since they are already ranking and have content, you might have to work harder than they so that you beat their acquisition of backlinks as well as content depth.

  1. Empire Flippers

Just like Motioninvest, empire flippers is another place where they sell sites. You can steal the niche ideas, create your own blog and beat that competition.

  1. Amazon

Amazon is another place where you can get a ton of niche ideas. Just go through the different categories, look through the products and come up with a niche that tries to sell those products.

 

What next after identifying a niche

Once you have a niche idea for your next blog, it is time to do your keyword research.

I would suggest using the following keyword research tools

  1. Ahrefs (my personal best)
  2. Ubersuggest
  3. Answerthepublic
  4. Keywordeverywhere

Once you have your list of keywords, you can then go ahead to create in depth content with a view of addressing the reader’s needs, making sure that the site is well optimized for SEO and that the content is converting.

On Page Hacks To Increase Affiliate Sales

how to Increase Affiliate Sales

As a blogger, once you start earning from your blogging hustle, you want to better the income so that you can get more money trickling into your account. Fortunately, this can easily be done by implementing a few conversion rate optimization hacks on the web page itself. I will suggest some of the hacks that I personally use on my Amazon affiliate sites.

  1. Better premium theme

Whenever I am starting a new niche blog, I use free themes. The sites therefore are not that pleasant to look at. But when I start getting organic traffic to the site, I dig into my pocket and buy a premium theme.

But why?

Well, to rank on Google, you do not need a premium theme. All you need is sound SEO strategies.

But when you start getting traffic, the next thing you want is conversions and free themes are not very good with conversions.

Some of the popular premium themes that help with affiliate marketing conversions include Rehub, Generatepress, Elementor, Thrive Architect and Astra.

  1. Use tables to compare products

I use tablepress plugin to create some good looking tables that compare different products on my web pages. In the tables, I compare the product features as well as the prices for each. I also insert a call to action button for each product so that when clicked, the reader is taken to Amazon.

Other than the free tablepress plugin, one could also buy premium plugins such as amalinks pro and AAWP that help with comparison charts.

  1. Use of beautiful call to action (CTA) buttons

[su_button background=”#6296d0″ color=”#f5f2f2″]This is a CTA[/su_button]

I have been using shortcode ultimate plugin to create some outstanding CTAs for my web pages. At one time, I also used max buttons plugin but I like the ultimate shortcode plugin since other than creating the CTAs, you could also use it to create boxes, highlight text etc.

  1. Geo targeting all affiliate links

Whether you are using Amazon or any other affiliate program, you really need to look into geo targeting your affiliate links so that you will not be leaving any money on the table by ignoring customers from some countries.

When I started using genius link on my Amazon affiliate site, I found out that I was leaving at least $50 per month by not geo targeting my links.

If you are in Amazon affiliate marketing, you could also try Amazon onelink since it serves the same purpose.

  1. Better your copy

You might be getting lots of traffic but not getting any money.

This can happen when your copy is badly written and no one trusts the reviews. They will not end up clicking on your CTAS.

To better your review content, you need to really research on your products, use them and give an honest review or hire expert writers who are going to do the writing for you.

  1. Use Amazon native ads

For readers who are using Amazon affiliate marketing, you could better your earnings by inserting Amazon native ads so that users can see them and click through to the Amazon store.

  1. Use Amazon mobile pop overs

I have already looked at how Amazon mobile pop overs can better your conversion rates and therefore your earnings.

You need to give it a try on your Amazon niche site.

  1. Compare prices from two merchants

I have found that when you give your readers the option to compare product prices from two or more merchants, they are highly likely to click through on your affiliate links where you have the best prices.

  1. Recommend the best product using a sticky sidebar widget and having it as a featured product at the top of post

If you are writing a review post on the ‘best mattresses under $500’ where you go through 10 mattresses, you could have one of them as a featured product at the top of your post as well as using a sticky sidebar widget where you say that it is the best mattress.

Some readers might not be interested in reading through the entire post but will just click through the links for the featured products.

 

Beginner Guide on How to Make a SEO friendly Website in WordPress

how to make seo friendly website in wordpress

The main purpose why most small publishers are starting a business blog is to earn money through selling their own products, affiliate marketing and earning ad income. However, to make money, you first need to get traffic. If you do not have traffic, nobody is going to see your well designed website or wonderful products.

So you will not make any money blogging!

An Austin SEO consultant suggests that traffic is therefore something that every blogger should hunt out for.

There are many ways to get traffic to your blog: you could get it from social media marketing, email marketing campaigns, paid ads or organically through search engines.

For the purpose of this post, I will only look at how to get organic traffic from search engines and in particular, Google to your wordpress site.

So, let’s look into it.

Strategies you need to implement to get organic Google search engine traffic

You get Google traffic by ranking for search terms/keywords.

Google organizes its search results into pages with each page containing 10 search results.

So when a user searches for ‘wordpress seo’, Google will look at different web pages on ‘wordpress seo’ submitted to its index and using its secret algorithm, organize those web pages so that those it finds to have the best relevant information that will solve the readers question come first.

doing a google search

Any blogger who wants to get Google traffic should try and understand how this secret algorithm works. When you learn how it works, you will make sure that your blog is able to rank on the search engine. We say that you are optimizing for Google and that is why we have the term search engine optimization (SEO).

The long and short of the matter is that to rank in Google, you need to have some knowledge on search engine optimization.

So how do you do SEO on your blog?

On page optimization

The very first thing you need to do in your blog SEO is optimize the very article you want to rank. Let us look at how you do it.

  • Long form and relevant content is great because it shows that you are an authority in the field. You therefore need to write in depth information in your article so that your reader’s question is fully answered.

Expert SEOs like Matt Diggity have however argued that for some niches, you would want to limit yourself to a word count that Google has been shown to love. He gives an example of local seo for plumbers where those who rank do about 300 to 500 words. Were you then to do 5000 words for such a niche, you would look like the black sheep which is not something you want to do.

  • When you are starting out, I would advise that you target long tail keyword golden ratio compliant search terms.

The keyword golden ratio is a concept introduced by Doug Cunnington and it states that if you find a low search volume but long tail keyword whose ratio of allintitle keyword to search volume per month is below 0.25 then you can easily rank for the keyword without so many struggle.

Say for example that when you use keyword research tools such as ahrefs for ‘best mattresses under $500’ you find that it has a search volume of 200 per month.

At the same time, let us assume that when you search for “allintitle:best mattresses under $500” without the quotation marks you find that the allintitle shows 10 web pages that have the term ‘best mattresses under $500’ in their titles.

The ratio then is 10/200=0.05

Then that keyword is KGR compliant and you are assured to rank without so much competition or hard work.

  • Have the focus keyword in the right places such as the url, heading, SEO title, meta description, alt text in images, within the body of your article.

You can always edit the meta data ie SEO title, slug and meta description by using third party plugins such as Yoast and Rank Math SEO.

Below here are my meta data for this post which I can edit using Rank Math SEO which is what I am currently using.

SEO title and Meta description for this post

Permalink or slug for this post

  • Other than using exact match keywords, you need to work with partial match keywords. For example if you want to rank for the keyword ‘best mattresses under $500’, you could also use partial matches such as ‘cheap mattresses on a budget’, ‘great mattresses that sell cheaply’ etc.
  • Link out to other authoritative pages that are covering the same topic. This way, the algorithm is able to tell what your blog post is all about. Caution should however be taken that you do not link out to your competitors since they might beat you at ranking. I like linking out to authoritative sites such as Wikipedia or educational studies that have covered the topic in depth.
  • Nice looking and short permalinks

By default, wordpress has this ugly permalinks that contain the date when you made the post as well as its id. You really do not want this for SEO purposes. You want the permalinks to be short and sweet and to contain the postname with a keyword.

We looked at how to do permalinks containing the postname here.

Off page optimization

Other than optimizing the exact page that you want to rank, you also need to do some other off-page optimization.

So how do you do it?

-Interlink the article from other related articles on your blog that are already indexed. This way, you will have the web page getting indexed faster and at the same time you help the Google algorithm tell what your page is all about.

– Create topical relevance for your page by creating 3 -5 new short posts interlinked to main article.

If the article that I want ranking is ‘best mattresses under $500’, I would go ahead and create 3 new posts related to mattresses. Say for example articles on ‘how to clean your mattress’, ‘how to repurpose an old mattress’ and ‘tips on choosing the best mattress’. This new articles would then link out to the pillar ‘best mattresses under $500’ article.

how to create topical relevance for seo
Image showing How to create topical relevance for seo

  • The basis of off page optimization is relevant and authoritative backlinks.

Every time I create a new website, I try and hunt for backlinks from various sources. They could be 1. blog comments, 2. guest posts, 3. forum links and private blog network links.

I know most SEOs will argue that Google wants link acquisition to be a natural thing. It should not be something that you build. And this is where people who build links unnaturally are nicknamed as either gray hat or black hat SEOs.

But hey, look here, building links has been working for me. Why should I not continue doing it.

Let us look at look at how to do blog comment links as well as private blog network links.

Blog comments

Blog comments establish relations between bloggers.

They have however been labeled as spammy by most SEOs. Google has gone ahead and introduced the rel=nofollow for all blog comment links.

Despite all this, I still find them to be important especially for new sites when you want Google to index your blog.

To do blog comments, I would only search for bloggers in my niche. Say for example, I want to build comment links for this post, I would search for blogs talking about how do do seo.

I searched for ‘how to do seo ‘blogspot.com’ because I want to find blogspots since they are the easiest to leave comment links on.

I was lucky to find this blogspot that talks of seo ‘https://destinedboy.blogspot.com/2019/12/google-blogger.html’ and so I go ahead to read the blog content and then leave a comment.

This is how you leave a comment to ensure that it is a link

And then after writing that, I need to click on publish.

Voila, my comment with link pointing to this post went through.

PBN links

The acquistion of Private blog network (PBN) links is one that has been debated in so many SEO circles.

There are those who say that it is black hat and would not touch PBN links with a tne feet pole.

But hey, they work and that is why I continue using them.

A private blog network means that you have a group of privately owned blogs whose purpose is to link out to you only.

The private blog networks should themselves have authoritative backlinks pointing to them so that they can then pass the link juice to your blog that you want to rank.

You can acquire blogs for your pbn by scraping for expired domains or buying from brokers who have scraped them.

But before buying, you need to make sure that the expired domain does not have spammy backlinks and had not been penalized by Google before expiration.

how to get google love with seo

5 Best Ad Network Programs For Bloggers

Have you ever done a google search on ‘how to potty train your toddler’ and stumbled upon a high quality article that details ‘how you can potty train your little one’  so well that you wondered what was in it for the blogger?

ad networks for bloggers

They were clearly not asking you to buy a potty or yet another online course. So why did they have to waste their time blogging that awesomely?

Well, if you looked clearly, there might have been ads strewn all over the blog post.

Let me break it down to you:

[su_note]You do not have to be recommending products in order to make money blogging. No, you can earn from ad network companies if you prove to be getting high quality and sufficient traffic.[/su_note]

Best Ad Networks for Small Publishers with Traffic of upto 100K Sessions (Per Month)

 

Ad network programs  will also demand that you use friendly language that does not border on violence or pornography. Some of the ad programs that we look in this blog post include:

-Google adsense

-Ezoic

-mediavine

-Monumetric

-Adthrive

1. Google adsense

Adsense is an online advertisement network owned by Google.

It is the easiest network to join since it does not have a defined traffic requirement,  Needless to say, approval into adsense is a requirement before you are approved into all the other ad programs.

What you need to look into before applying to Google adsense

1.     Use friendly language that does not border on violence or immorality.

2.     Have a google account

3.     Add the adsense script into your wordpress site

4.     Add an ads.txt mangaer file so as to filter away malicious ads from your site

5.     Use English on your site

6.     Have the necessary legal pages ie. Privacy policy, contact us and about us.

7.     Provide a real mailing address for PIN verification.

Google adsense payson the 20th of every month for ads displayed the previous month. It pays via Western Union or Wire transfer.

Related: How to set up Google Adsense for wordpress bloggers.

2. Ezoic

Ezoic requires a minimum 10,000 pageviews per month before they can accept you into the program. They have been shown to accept everyone as long as you have the 10k pageviews and have been approved by adsense.

Other than the free plan, they also have a premium plan where you pay for increased income.

Most bloggers including me have complained about how ezoic lowers your site speed which would affect the overall user experience. To counter this, they introduced an ezoic speed accelerator subscription.

Ezoic pays monthly via paypal and payoneer.

Related: My Ezoic ads Review

3. Mediavine

Mediavine is considered by many bloggers, including yours truly, as the holy grail of ad programs. You are considered to be a cool kid if mediavine has accepted you into their program since you are assured of better RPMs as compared to those of us still using ezoic and adsense.

Currently, mediavine requires that your site is getting at least 50,000 sessions per month before they accept you. You will also need to have adsense approval.

However, it is never that easy to get into mediavine even after achieving these two conditions. They have at other things that they look into before they approve you.

4. Monumetric

I have never given much thought to monumetric since they charge a $99 fee for bloggers who have between 10k to 80k sessions before they are accepted.

5. Adthrive

To get accepted into adthrive, you need to have at least 100k sessions.

I hear that they have equally good RPMs which is good considering that for a blogger to get 100k sessions, they must have put in a ton of work into their sites.

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