Author name: James Njenga

A Definitive Guide to Affiliate Marketing in Kenya

Back in 2016 when I was still working as an online freelance writer, there were these Kenyans who started this hype about earning money in your sleep. They called it affiliate marketing. It seemed crazy. It was unbelievable and for sometimes I ignored them as another bunch of scammers who were praising some sort of pyramid scheme. …

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How to do Local SEO for Multiple Locations in Kenya

There are cases when an SEO would be required to implement local optimizations for a business with multiple locations. Picture this: a bank with many branches or a healthcare brand with many clinics spread across the entire country. Such brands would require that you optimize their search engine appearances for the different locations where they …

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How to add Local Business Schema for your Kenyan Website

One way to tell search engine algorithms what your local Kenyan business is all about is through schema markup language. The schema markup language can however be technical for newbies. As such there are free schema markup generator tools that can help you get your json-ld or microdata scripts very quickly. Once you have it …

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How to start a Business blog in Kenya and run it successfully [Case Studies Inside]

The coronavirus pandemic has shown us that setting up your business using the traditional brick and mortar model is not the way to go. You seriously need to think of having an active online presence. How better to have this than setting up a website with regular content uploads, being active on social media and …

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